Of course, it seemed like there absolutely had to be more to this, as it was unlikely that Banks put together that song and video so quickly after the meme took off (especially since the video doesn’t reference the meme at all). That quickly turned into a bit of a Twitter fight, with Banks calling out Baauer:Īnd, from there we get the following exchange: As highlighted by The Verge, while Mad Decent and Baauer have mostly let people do what they want with the song, they did send a takedown to Soundcloud over Azelia Banks posting her lyrics over the entire Baauer track, and also posting a video: So, for a bit, this was looking like yet another story of how letting people build something on your music was enabling a nice way for one artist to make money, without flipping out about “copyright infringement.” But… then we learned that it wasn’t quite that simple. So, combine a top selling song on iTunes, plus allowing the free use of it on YouTube (and monetizing it via ads) and it seems like a tidy profit is being made. That’s because, rather than freak out about others using “his” song (which includes a bunch of samples), Baauer and his label Mad Decent have a deal with INDmusic, which helps indie labels/musicians claim YouTube videos via ContentID and place ads on them. Also, the song has resulted in a sold out show in NY for Baauer and what is likely to be a fair bit of money. Over the weekend Baauer’s song hit number one on the charts and it appears to be doing fairly well around the globe.
I cannot vouch for how many such videos it takes before you are driven insane, so be forewarned.įor those who have not seen them, this video was basically the first, but this one that quickly followed it more or less established the basic parameters of the meme. The KnowYourMeme link up top has collected some of the most popular ones. If you want (and I warn you to be careful), you can spend hours going through video after video. There were reports of 4,000 Harlem Shake videos being uploaded to YouTube every single day, and over 60,000 being on YouTube already. It’s gone quite insane (and, yes, we know it’s not “the real Harlem Shake” but so what?) with way, way, way, way too many people, companies and organizations all doing their own versions. People still seem at a total loss how this became “a thing,” but it involves the opening 30 seconds of a song released nearly a year ago, called The Harlem Shake, by Baauer, with the first half involving someone in a wacky costume (often involving a helmet) dancing while others around them ignore it, followed by a bass drop and suddenly everyone around is dancing crazily, often involving costumes, stuffed animals (or real animals), people in sleeping bags and much much more.
Tue, Feb 19th 2013 08:36am - Mike Masnickįor those of you who have managed to avoid the viral sensation of February, known as “The Harlem Shake,” consider yourselves lucky.
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